Portfolio Showcase
Explore some of my favorite collaborations, where creative ideas took shape, connected with communities, and made people smile. Interested in working together? Let’s bring your brand’s vision to life!
Helping Young Careers Flourish
As Art Director for Ad 2 Minnesota’s first Ad 2 Public Service team, I had the privilege of collaborating with The BrandLab, a nonprofit dedicated to empowering BIPOC youth to transform the marketing and advertising industries. Our team created a two-part, year-long marketing campaign: a refreshed set of materials to align with their simplification plan and promotions for an in-person fundraising event.
In addition to event photography, I designed all materials for the fundraiser, ensuring a cohesive visual identity. Using a bright green and blue palette complementary to The BrandLab’s existing colors, I set a tone that was both vibrant and on-brand.
​
Our campaign strategy extended to social media, where we organically reached audiences who discovered the event and The BrandLab for the first time. In May 2024, the fundraiser raised $10,000, provided evergreen templates for future use, and won first place at the Public Service competition during the AdMerica conference.
Event Posts
Event Photos
Social Templates
Capturing Memories with Style
I co-manage two social media accounts for Twin Cities photographer Jessica Strobel:
​
@jessstrobelphotos
This account highlights Jessie’s photography services, including family portraits, headshots, branding, maternity, and newborn sessions. Through strategic content creation and engagement, I help connect Jessie with families and individuals seeking authentic, professional photography.
Alongside Katelyn Mayne, I also offer video and social media management services for Jessie’s clients, empowering local business owners to elevate their voices and expand their reach
​
This account showcases Jessie’s macro photography art prints and vibrant Etsy store offerings. Starting from scratch, our strategy garnered over 5,200 views in the first month, helping Jessie establish a strong presence in the art print market.
Amplifying Passion
Emily and Jane, co-founders of Embrace Our Souls, had a loyal audience and inspiring content but needed support refining their social media strategy and visuals. Collaborating with Jessie and Katelyn, we crafted a plan that combined authentic video interviews with engaging visuals to capture the heart of their brand and connect with a broader audience.
​
In just the first month, our efforts resulted in a 7% follower increase (45 new followers), a 154% spike in profile activity, and nearly 10,000 impressions—a 304% increase.
Emily expressed her excitement by saying, “This is magic. This is what social media help is SUPPOSED to look like—amplifying who we are and spreading our message while staying true to ourselves.”
Elevating Independent Design
My collaboration with OGI Eyewear, an independent company known for its bold designs and community focus, began with a marketing freelance role. I created marketing materials like email campaigns, print collateral, and social media content for all seven of their brands, with a primary focus on OGI and SCOJO New York.
​
My favorite ongoing project is the Minnesota Dictionary Reel Series, which connects OGI’s frame names to Minnesota culture. From the State Fair to Lake Superior, these videos bring a playful, locally inspired touch to OGI’s audience.
This namesake collection pairs bold colors, unique shapes, and meticulous craftsmanship with Midwestern charm, empowering wearers to embrace their colorful and confident side.
Minnesota Dictionary Reel Series
Email Marketing
A collection of luxury eyewear that combines casual comfort with the vibrant energy of New York City. Their readers, sunglasses, and BluLite-filtered lenses are thoughtfully designed to celebrate the spirit of the Big Apple.
Email Marketing
