My team sought to build a brand marketing campaign that would change the sour perception of Dasani water. We decided to lean into being the outcast of the bottled water world–Dasani’s bad reputation is a badge of honor. I was in charge of the design and art direction, but also helped with the development and execution of the strategy.

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Team: Kat Regas, Noah Vande Loo, Anita Ngo, Veronica Beck, and Cecelia Cossairt