Elevating Independent Design
My collaboration with OGI Eyewear, an independent company known for its bold designs and community focus, began with a marketing freelance role. I created marketing materials like email campaigns, print collateral, and social media content for all seven of their brands, with a primary focus on OGI and SCOJO New York.
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My favorite ongoing project is the Minnesota Dictionary Reel Series, which connects OGI’s frame names to Minnesota culture. From the State Fair to Lake Superior, these videos bring a playful, locally inspired touch to OGI’s audience.
Minnesota Dictionary Reel Series
@ogieyewear Social Media
This namesake collection pairs bold colors, unique shapes, and meticulous craftsmanship with Midwestern charm, empowering wearers to embrace their colorful and confident side.
Email Marketing
@scojonewyork Social Media
A collection of luxury eyewear that combines casual comfort with the vibrant energy of New York City. Their readers, sunglasses, and BluLite-filtered lenses are thoughtfully designed to celebrate the spirit of the Big Apple.
Email Marketing
