Elevating Independent Design
My collaboration with OGI Eyewear, an independent company known for its bold designs and community focus, began with a marketing freelance role. I created marketing materials like email campaigns, print collateral, and social media content for all seven of their brands, with a primary focus on OGI and SCOJO New York.
My favorite ongoing project is the Minnesota Dictionary Reel Series, which connects OGI’s frame names to Minnesota culture. From the State Fair to Lake Superior, these videos bring a playful, locally inspired touch to OGI’s audience.
Minnesota Dictionary Reel Series
@ogieyewear Social Media
This namesake collection pairs bold colors, unique shapes, and meticulous craftsmanship with Midwestern charm, empowering wearers to embrace their colorful and confident side.
Email Marketing
@scojonewyork Social Media
A collection of luxury eyewear that combines casual comfort with the vibrant energy of New York City. Their readers, sunglasses, and BluLite-filtered lenses are thoughtfully designed to celebrate the spirit of the Big Apple.
Email Marketing
